Frequently Asked Questions
Digital marketing, also known as online marketing, refers to the marketing activity that takes place over the internet. Businesses use various digital channels such as social media, search engines, and websites to communicate with potential customers, which includes text and multimedia messages.
A digital agency focuses on marketing of products and services in the digital world. This is done through website design, search engine optimization (SEO), content marketing, paid online advertising, social media marketing (SMM), email marketing and other services.
Here, we have compiled a list of digital marketing agency related frequently asked questions that any company or business owners asked.
We’ve worked with companies of various sizes, from small local businesses to start-ups to national and multinational corporations. We’ve worked with businesses from a wide range of industries. To name a few, healthcare, FMCG, chemical, lifestyle etc.
Location coverage is based on the services. We create ads for local people if you provide services locally, and we promote your service across India if you provide services globally.
Nowadays, having a website is not enough. For every business digital marketing is important as it connects you with potential customers. It is effective in all industries. It connects businesses to customers when they are on Google through Pay-Per-Click (PPC) and Search Engine Optimization (SEO), and on social media through social media marketing.
Search Engine Optimization (SEO):
Why SEO is so important?
SEO is important because it helps to increase the online visibility of a company. We create valuable information and social proof while working on SEO for your business. This marketing strategy is extremely beneficial because it allows your company to reach out to potential customers.
Can you optimize any type of website?
Yes, we have worked with various websites, from one built with static coding to bespoke ecommerce solutions. Depending on the complexities of the website we will either carry out various technical work in-house, or suggest liaising with the web developer to implement the various changes that we recommend.
Can you guarantee results?
Nobody can guarantee results in digital marketing as there are so many variables, especially with SEO, as Google algorithms are secret. But we are confident that with our services, traffic for your business will increase and online visibility will continue to grow. We are specialized in no more working with the agencies that hide or manipulate data in their reporting.
Social Media Marketing (SMM):
What is meant by social media marketing?
The term social media marketing (SMM) refers to the use of various social media platforms and social networks to Market a Company’s products and services. Social media marketing has in-built data analytics tools that allow tracking the success efforts.
Which social media accounts do you manage for any business?
We manage and create content for various social media platforms like Facebook, Instagram, Twitter, Linkedin, Pinterest, and YouTube.
Why it is important for my business to be active on social media platforms?
Social media for any business is no longer optional. It’s an essential way to reach potential customers, gain valuable insights and grow the brand. If your business is not taking advantage of social media, you are really missing out on an inexpensive, fast, and effective way to reach almost half of the world’s population.
Web Design:
Where do you host the website?
We use various hosting suppliers based on the size of your website, the functionality required and the expected traffic.
How long does a new website take to design and build?
A website will take approx. 14 weeks from start to launch which includes 3 weeks of discovery, 6 weeks of design, 2 weeks of initial development, and 2 weeks of modification.
Are your websites SEO friendly?
Yes, all of our websites are built keeping search engine optimization strategy in mind, making it easy for search engines to find and crawl the site.
Content Marketing:
What type of businesses can content marketing help?
Content marketing strategies can help any business reach out to its target audience, from major consumer brands and retail stores to tech companies and service-oriented businesses.
How can content marketing benefit my business?
Brand awareness is increased through content marketing. As a result of high-quality content, customers learn about your brand and the value it provides. You can easily generate website traffic and drive sales as soon as the brand grows.
What type of content would you create for my business?
The process of creating content differs from one company to the next. Infographics, videos, and ebooks are used to illustrate concepts that are difficult to express in text. Various types of content may be included in your content marketing strategy depending on your brand’s goals.
Pay-per-Click Advertising:
Do people really click on PPC ads?
Yes, ads in search results generate approx. 45% of all page clicks. Ad clickers purchase more products than organic visitors. You can reach people who are looking to buy a product or service using various pay-per-click advertisements, which can have an immediate impact on sales.
I hope you found the article informative and it may have answered your all frequently asked questions related to the digital marketing agency.
If you have any questions about this blog post, please ask them in the comment section.
On which platforms do you perform pay-per-click advertising services?
We perform pay-per-click advertisement services on various networks like Google Search and Display network, Facebook Advertisement, YouTube ad network, Twitter Advertising, Linkedin Advertising, and Instagram advertising.
How do you structure PPC advertising campaign?
We structure PPC advertising campaigns that are based on the products and services you offer. For each product and service, we create targeted ads.
For example: If your business provides beauty products, than we will create specific ads and landing page exactly targeted for the people who are looking for beauty products in your area. This ensures that the traffic we drive to your website are the people who are looking only for the beauty products.